Branding resources: AI tools, brand guidelines and type on BRRRANDING

29 resources

The AI tools, brand guidelines, fonts and mockups we would point a friend to. Picked by hand, nothing here is paid for.

Makes textured 3D models from a prompt or image, for packaging, objects and brand props.

Images Krea

Real-time image generation, upscaling and style training. Good for building moodboards live with a client.

Vectors Recraft

Generates editable SVG icons and illustrations, with saved styles that keep a set consistent.

Vectors Linearity Curve

Vector app for Mac and iPad with auto trace and background removal built in.

Motion Runway

Video generation and editing. Use it to animate key visuals and pitch motion ideas before a full build.

Motion Kling

Image-to-video with steady camera moves. Handy for short brand loops and social cuts.

Type WhatTheFont

Upload a photo of lettering and it suggests matching or similar typefaces.

Mockups Flair

Drop in a product or package and generate styled scenes around it for brand presentations.

Presentation Gamma

Drafts decks and one-pagers from a prompt. A quick first pass on a brand book you then refine.

1975 manual, PDF NASA

The worm logo manual by Danne and Blackburn, hosted free by NASA. Still a lesson in rigour.

Live site Klarna

Proudly pink. How Klarna speaks and looks, with a playful voice and bold, photo-led style.

Live site Mozilla

Open brand hub for Mozilla and its products, with logo, colour, type and voice rules.

Live site Dropbox

One of the best-known brand sites. Clear sections on colour, type, illustration and motion.

Live site Webflow

A clean SaaS example: full type scale, colour rules, a three-tier illustration system and short motion notes, plus voice and tone.

Live site Cash App

Logo, colour, type, motion and voice for a brand built on order versus explosive freedom.

Live site Atlassian

Logos, colour, type, iconography and illustration rules for a multi-product family.

Live site Instacart

Logo, the carrot, the Big Green Bag, colour and type, laid out as a warm, editorial brand guide.

Live site GitHub

Well-organised toolkit covering brand attributes, logo, type, colour, graphics and voice.

Live site Wise

Wise's design site, from brand direction and inspiration to the system behind the app.

Live site Herman Miller

Editorial guidelines, from what they believe and their voice to type, colour and photos.

Live site Discord

Short, friendly guidelines for logo, Clyde mascot and colour. A good model for a light brand site.

Live site DevRev

Their 2024 visual identity guidelines: strategy, logo, type, colour, photography and illustration.

Live site IBM Design Language

Deep reference for the 8-bar logo, IBM Plex, grid, colour, icons and motion at enterprise scale.

Free + paid Mockuuups Studio

Thousands of device and print mockups you can fill in the browser, Figma or the Mac app.

Paid Future Fonts

Buy typefaces while they are still in progress, at lower prices, from independent designers.

Free + paid Pangram Pangram

Contemporary foundry where every font is free to try before you license it for a client.

Free + paid Mockup Maison

Real photography, no CGI. 3,500+ PSD and video mockups, from print to packaging.

Paid True Grit Texture Supply

Analog textures, halftones and brushes for Photoshop, Illustrator and Procreate.

Free Phosphor Icons

Open-source icon family with six weights, so icons can match the stroke of your type.

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